Marketing Manager Career Description
Marketing managers and researchers do research, create marketing aids such as brochures and plan marketing campaigns.
What am I going to do in this occupation?
Marketing managers plan, organise, coordinate and manage the marketing function in businesses. Their overall objectives are to prepare and implement detailed marketing plans for organisations' products or services and to formulate marketing policies for companies. This includes:
Studying the needs of consumers in order to make marketing decisions.
» Identifying marketing opportunities and threats.
» Assisting with the development of new products for businesses.
» Determining product prizes.
» Creating, managing and modifying product distribution channels.
» Developing and launching marketing communication strategies.
Marketing managers must achieve cooperation between persons inside and outside the company and they must constantly evaluate the effectiveness of marketing strategies.
Marketing researchers are responsible for the scientific accumulation, analysis and interpretation of marketing information, and the presentation thereof to management. Research must be done on aspects such as products and services (acceptance of new products and product design), markets (market potential, market size and buyer and consumer behavior), and methods and policy (efficiency of advertising and methods of payment).
In some companies the positions of marketing manager and marketing researcher are combined, but in larger organisations, these two managers may work together as a team.
Requirements
What kind of personality do I need? Marketing managers and researchers must be disciplined and able to work quickly and systematically. They must have good communication skills and enjoy working with people. Marketing researchers must like to work with figures and statistics.
Where can I work?
Most large companies employ marketing managers and researchers
Can I work for myself in this occupation?
Persons with training in Marketing or Marketing Management can start their own businesses, marketing and selling products. They can also act as marketing consultants for companies. Marketing researchers can do research work for companies on a contract basis.
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